Every milestone at Axiom Connected tells a story of growth, grit, and the people who make it all possible. Today, we celebrate Becca Hogenmiller, who has been part of the Axiom journey for over a decade.

Becca’s path is one of evolution, from graphic design intern just after the “garage days” to spearheading major initiatives and leading the strategy for Axiom’s growing suite of software products. Along the way, she’s worn countless hats, tackled countless puzzles, and left her mark on nearly every corner of the company.

Reflecting on Becca’s growth, Mike Reth, CEO and Co-Founder of Axiom Connected, shared: 

“Becca came to us out of college as an intern, energetic, motivated and hard working. We couldn't scare her off with any task, workload, or challenge. She has shaped her path as a key employee that not only our teams rely on, but our clients respect and trust. She is a wonderful person, mother, co-worker, and professional. We are lucky to have her in our journey!”

Michael J. Reth

Co-founder and CEO of Axiom Connected

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We sat down with Becca to reflect on where she started, what she’s learned, and where she sees Axiom heading in the years ahead.

Becca’s Journey in Her Own Words

1. What stands out most about your very first day at Axiom?

My head was spinning with acronyms (F&I, VSC, PPM), but what stood out was Mike & Laura’s passion for technology, innovation, and changing the warranty game. It was clear from day one that this wasn’t going to be “business as usual.”

2. If you could give “Day 1 Becca” a piece of advice, what would it be?

Relax — you’ll eventually figure out what all those letters mean. Oh, and start practicing your juggling skills…because you’re about to keep more balls in the air than a circus performer.

3. From starting as a graphic design intern just after the ‘garage days’ to now leading software development, how did that journey unfold?

The early days were chaotic in the best way. One minute I was building the company website, the next I was laying out warranty forms and editing videos. We were so small we even took turns hauling out the break room trash.

When leadership started dreaming up our mobile app, COVI, I dabbled in wireframing the user experience, and that’s where I got hooked. I loved taking Mike’s “what if we…” ideas and turning them into something people could click and use.

As our tech department grew, so did the hat-wearing: UX/UI designer, business analyst, scrum master, tester, marketer, and demo-diva. If something needed to get done, I was game to help. That hands-on experience gave me a 360-degree view of the business and eventually led me into product management. Now I drive the strategy of our software ecosystem, six products (and counting) that modernize warranty and untangle the messy manual processes holding the industry back.

4. Of all the growth and changes you’ve seen, what’s one project or achievement you’re most proud of?

Definitely our warranty management system, iungo. It’s flexible enough to rate and manage products for any asset type, which means our clients can keep evolving with whatever creative product ideas come their way.

5. We’ve heard you keep a running list of funny Axiom-isms from meetings. What are 2–3 of your all-time favorites?

Oh, narrowing it down is tough. But here are a few classics:

• “When you smack somebody in the face with that truth bologna — that’s powerful stuff.”
• “This way we can kill two squirrels with one bird.”
• “It’s not rocket surgery.”

6. Outside of work, what fuels your creativity and keeps you balanced?

I recharge by soaking up nature with my family, and the occasional stroll through an antique store never hurts.

7. In your view, what sets Axiom apart in the industry?

Agility, creativity, innovation. New product idea? Let’s explore it. New technology solution? Let’s build it. We’re small enough to stay nimble but bold enough to push the boundaries of warranty.

8. Who have been the biggest influences or mentors during your journey?

Sergey’s steady wisdom and calm in the chaos, combined with Mike’s fearless creativity and healthy dose of sarcasm, have taught me to tackle challenges with brains and boldness.

9. After 10 years, what still excites you most about coming to work at Axiom?

There’s always a new puzzle to solve. Whether it’s improving a product, a process, or an experience, the chance to actually listen to clients’ pain points and then deliver a solution never gets old.

10. Looking ahead another 10 years, what do you see for yourself and for Axiom?

I see Axiom continuing to grow, adapt, and embrace new technology like AI to deliver smarter warranty products and experiences. I see myself right in the middle of that evolution, helping to lead the charge through new product ideas, new technology, and whatever the next big shift turns out to be.

Looking Ahead

Becca’s journey is more than a reflection on the past 10 years. It’s a glimpse into Axiom’s future. Her story shows what’s possible when innovation meets determination and when a company’s growth is fueled by people willing to roll up their sleeves and build something better.

As we celebrate this milestone, we are reminded that Axiom’s success has always been about more than technology or products. It’s about the people behind the scenes who bring vision to life, like Becca, who challenge the status quo, embrace change, and keep pushing the warranty industry forward.

Here’s to the past decade of progress and to the next chapter of bold ideas, smarter solutions, and game-changing innovation.