Executive Summary

Axiom Connected partnered with a well-established automotive brand to modernize its customer protection offerings. By introducing a flexible, branded subscription warranty solution, Axiom enabled the client to address pricing objections, reduce operational costs, and increase recurring revenue. Within months, the client saw a 40% increase in average monthly transactions, with 45% of all sales occurring digitally.

Mark Draeger, SVP of Product & Channel Operations, played a key role in guiding the client through strategy and implementation — ensuring the solution aligned with their goals from day one.

Client Background

The client, a nationally recognized brand in the automotive industry, offered traditional term-based vehicle protection plans through a third-party provider. Despite a loyal customer base, they struggled with declining conversions due to high upfront costs and limited digital engagement options.

Challenge

The client needed a cost-effective, customer-friendly alternative to traditional term protection. Their objectives were to:

• Offer a branded product to increase customer trust
• Provide a subscription-based option to address affordability objections
• Enable digital transactions to reach customers beyond business hours
• Reduce dependence on in-house support teams
• Retain control over product pricing and profitability

Approach

Axiom Connected proposed a digital, branded subscription plan along with a new branded term plan that would:

• Run parallel to the client’s existing model of offering term plans
• Allow complete client control over markup and retail pricing
• Enable monthly recurring revenue without cancellation fees or refunds
• Generate 100% profit margin on each renewal

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To support the launch, Axiom provided:

• Content and verbiage recommendation for a knowledge-based landing page to capture organic traffic
• Customized email content and cadence to re-engage existing customers
• Strategic recommendations to enhance performance over time
• A full-service customer experience team to absorb all customer inquiries
• Expertise in marketing, retention, claims, and go-to-market strategy
• Dedicated client success team

Implementation

Axiom integrated its MOXA and iungo platforms to deliver a turnkey e-commerce experience. Additional efforts included:

• Brand-specific messaging and visuals
• Testing additional product categories and funnel enhancements
• Analyzing engagement data to improve campaign performance
• Coordinating email marketing with key customer lifecycle moments

Strategic Advantage

Unlike many warranty providers, Axiom’s solution did not replace existing term plan options or a business model that customers were not familiar with. Instead, it gave the client a powerful alternative when price was an issue — ultimately improving close rates without cannibalizing current offerings.

Conclusion

By partnering with Axiom Connected, the client modernized their product suite, improved customer acquisition, and unlocked a profitable recurring revenue stream. This case demonstrates how digital transformation, operational outsourcing, and smart pricing flexibility can elevate legacy business models.